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Examples & ideas

LinkedIn headline examples by role

60 headline ideas for sales, marketing, tech, founders, students, job seekers and career changers, plus a formula to write your own.

7 min read·By Aman Singh, Member of Technical Staff at ConnectMachine

Aman builds ConnectMachine's free web tools, including the LinkedIn banner maker, LinkedIn profile picture maker and LinkedIn QR code generator.

A profile card with a sales headline under the name, next to sample LinkedIn headlines for a founder, a student and a job seeker
One line under your name: say what you do, who you help and why to get in touch.
On this page
  1. 01What your LinkedIn headline is and where people see it
  2. 02A simple formula for a LinkedIn headline
  3. 03LinkedIn headline examples for sales
  4. 04LinkedIn headline examples for marketing
  5. 05LinkedIn headline examples for software engineers
  6. 06LinkedIn headline examples for product managers
  7. 07LinkedIn headline examples for recruiters
  8. 08LinkedIn headline examples for founders
  9. 09LinkedIn headline examples for consultants
  10. 10LinkedIn headline examples for real estate agents
  11. 11LinkedIn headline examples for freelancers and designers
  12. 12LinkedIn headline examples for students
  13. 13LinkedIn headline examples for job seekers
  14. 14LinkedIn headline examples for career changers
  15. 15How to write your LinkedIn headline in five minutes
  16. 16Common LinkedIn headline mistakes
  17. 17Make the rest of your profile match your headline

Below are 60 LinkedIn headline examples for 12 roles, from sales and marketing to students, job seekers and career changers, plus a simple formula to write your own. Every example is made up for this post, so copy the structure and change the details to fit you.

01

What your LinkedIn headline is and where people see it

Your headline is the line under your name on your profile. It also shows next to your name in search results, comments, connection requests and messages, so it is often the only thing people read before they decide to click. If you leave it blank, LinkedIn fills it with your current job title.

Your headline sits right under your name
A profile header with a round photo, the name placeholder and a sample sales headline underneath

Your name

Account Executive | Helping finance teams close their books faster | SaaS sales

02

A simple formula for a LinkedIn headline

Role + who you help + result or proof + a keyword people search for.

  • Role: the title people look for, such as "Account Executive" or "UX Designer".
  • Who you help: a team, an industry or a type of customer.
  • Result or proof: a number, a well-known client type or a specialty.
  • Keyword: a skill recruiters or buyers type into LinkedIn search.

Separate the parts with a vertical bar ( | ) or a dot so they are easy to scan. Put the most important words first, because the end of a long headline is cut off on phones.

03

LinkedIn headline examples for sales

  1. Account Executive | Helping finance teams close their books faster | SaaS sales
  2. Enterprise Sales Lead at a cybersecurity company | 3x President's Club
  3. SDR | Booking first meetings for B2B software teams | Outbound and cold email
  4. Sales Manager | Building SDR teams from 0 to 10 | Coaching, pipeline, forecasting
  5. Medical Device Sales | Orthopedics | Working with surgeons across the Midwest
04

LinkedIn headline examples for marketing

  1. Content Marketer | Writing guides that rank for B2B software companies
  2. Growth Marketer | Paid search and landing pages | Lowered CAC by 30% at a fintech startup
  3. Brand Designer and Marketing Lead | Helping consumer brands look as good as they are
  4. SEO Manager | Technical SEO, content strategy and reporting for ecommerce
  5. Social Media Manager | Short-form video for food and hospitality brands
05

LinkedIn headline examples for software engineers

  1. Senior Backend Engineer | Go, PostgreSQL, Kubernetes | Payments infrastructure
  2. Frontend Developer | React and TypeScript | Building accessible web apps
  3. Machine Learning Engineer | Recommendation systems and search ranking
  4. Mobile Developer | iOS and Swift | 3 apps with 1M+ downloads
  5. Software Engineer | Open to backend roles | Python, Django, AWS
06

LinkedIn headline examples for product managers

  1. Product Manager | B2B SaaS | Turning customer interviews into shipped features
  2. Senior PM, Payments | Checkout and fraud | Ex-founder
  3. Product Manager for developer tools | APIs, SDKs and docs
  4. Technical Product Manager | Data platforms and analytics
  5. Associate Product Manager | Former customer success | Healthcare software
07

LinkedIn headline examples for recruiters

  1. Technical Recruiter | Hiring engineers for early-stage startups | Remote and EU
  2. Talent Acquisition Partner | Healthcare and nursing roles across Texas
  3. Executive Recruiter | VP and C-level searches in consumer goods
  4. Recruiter at a design agency | We are hiring product designers
  5. Agency Recruiter | Finance and accounting | Placing candidates in 30 days or less
08

LinkedIn headline examples for founders

  1. Founder at [Company] | Helping restaurants cut food waste with simple software
  2. Co-founder and CEO | Building payroll for small teams in Latin America
  3. Founder | Bootstrapped to 2,000 customers | Writing about solo SaaS
  4. Startup Founder | Climate tech | Hiring our first engineers
  5. Founder and Designer | Furniture made from recycled plastic
09

LinkedIn headline examples for consultants

  1. Operations Consultant | Helping manufacturers cut lead times
  2. HR Consultant for startups | First handbook, first hires, first reviews
  3. Salesforce Consultant | Setup and cleanup for teams of 10 to 200
  4. Management Consultant | Healthcare strategy | Ex-Big Four
  5. Fractional CFO | Fundraising models and board decks for seed-stage startups
10

LinkedIn headline examples for real estate agents

  1. Realtor | Helping first-time buyers in Austin find the right home
  2. Real Estate Agent | Condos and townhomes in Miami | Bilingual English and Spanish
  3. Commercial Real Estate Broker | Office and retail leasing in Chicago
  4. Realtor and Investor | Duplexes and small multifamily | Phoenix area
  5. Luxury Real Estate Advisor | Waterfront homes | Lake Tahoe
11

LinkedIn headline examples for freelancers and designers

  1. Freelance Copywriter | Website and email copy for coaches and consultants
  2. Product Designer | UX research and interface design for fintech apps
  3. Freelance Video Editor | YouTube and podcast editing | Fast turnaround
  4. Photographer | Headshots and team photos for startups in Berlin
  5. Illustrator | Book covers and editorial illustration
12

LinkedIn headline examples for students

  1. Computer Science Student at [University] | Seeking a summer 2027 software internship
  2. Marketing Student | Social media intern at a local nonprofit | Open to internships
  3. Finance and Economics Student | Investment club treasurer | Interested in equity research
  4. Nursing Student | Clinical rotations in pediatrics | Graduating May 2027
  5. Recent Graduate | Mechanical Engineering | Looking for roles in renewable energy

More student networking advice: networking tips for college students.

13

LinkedIn headline examples for job seekers

  1. Data Analyst | SQL, Python, Tableau | Open to new opportunities
  2. Project Manager | PMP | 8 years in construction | Seeking my next role
  3. Customer Success Manager | Retention and onboarding for SaaS | Available now
  4. Executive Assistant | Supporting CEOs at fast-growing companies | Open to work
  5. Accountant | CPA | Audit and tax | Looking for roles in New York
14

LinkedIn headline examples for career changers

  1. Teacher moving into instructional design | Curriculum, e-learning, Articulate
  2. Former nurse, now UX researcher | Healthcare product research
  3. Moving from retail management into HR | People operations and training
  4. Military veteran | Logistics and operations | Transitioning to supply chain roles
  5. Lawyer turned product manager | Legal tech and compliance software
15

How to write your LinkedIn headline in five minutes

  1. Write the job title people would search for, not your internal title.
  2. Add who you help or which industry you work in.
  3. Add one result, number or specialty that makes you stand out.
  4. Check that the first few words still make sense on their own, since phones cut the end off.
  5. Open your profile, click the Edit icon in your introduction section, and paste it into the Headline field.
16

Common LinkedIn headline mistakes

  • Only your job title and company. It says where you work, not why anyone should contact you.
  • Buzzwords with no proof, such as "passionate", "results-driven" or "guru".
  • A headline that fits nobody's search. Use the words a recruiter or buyer would type.
  • Writing about a job you left. Update it the day your role changes.
17

Make the rest of your profile match your headline

Your headline works best when the rest of your profile backs it up. Put the same message on your cover image with the free LinkedIn banner maker, use a clear photo from the free LinkedIn profile picture maker, and add a short professional bio to your About section.

When you meet people in person, share your details with a digital business card instead of spelling out your LinkedIn URL. Your card can carry your headline, photo and LinkedIn link, and people save you from a QR code in one tap. You can also make a QR code that opens your LinkedIn profile.

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FAQ

LinkedIn headline FAQ.

What people ask before they change their LinkedIn headline.

One that says what you do, who you help and one reason to contact you, using words people search for. For example: "Account Executive | Helping finance teams close their books faster | SaaS sales".

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